Cookie Policy
Last Updated: 27 March 2026
Introduction
Welcome to AquaGuard Pro's Cookie Policy. This policy explains how we use cookies and similar technologies on our website (www.aquaguardpro.co.uk) to enhance your browsing experience, analyse site usage, personalise content, and assist in our marketing efforts.
By continuing to browse our website, you consent to our use of cookies in accordance with this Cookie Policy. You can withdraw your consent at any time by deleting your cookies through your browser settings or by using our cookie consent management tool.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit websites. They are widely used to make websites work more efficiently and provide information to the website owners.
Cookies help us:
- Make our website function correctly
- Save your preferences
- Improve your experience
- Understand how visitors use our site
Types of Cookies We Use
1. Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Examples of essential cookies we use:
| Cookie Name | Purpose | Duration |
|---|---|---|
| PHPSESSID | Preserves user session state | Session |
| cookieconsent_status | Stores your cookie acceptance preferences | 1 year |
| wordpress_logged_in_[hash] | Keeps you logged in (if applicable) | Session |
You can set your browser to block or alert you about these cookies, but some parts of the site will not work if you do so.
2. Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
Examples of performance cookies we use:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - Distinguishes users | 2 years |
| _gid | Google Analytics - Identifies user session | 24 hours |
| _gat | Google Analytics - Throttles request rate | 1 minute |
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
3. Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
Examples of functionality cookies we use:
| Cookie Name | Purpose | Duration |
|---|---|---|
| wp_api | Stores user preferences | 1 year |
| language | Stores language preferences | 30 days |
| location | Remembers your service area for relevant content | 30 days |
If you do not allow these cookies then some or all of these services may not function properly.
4. Targeting & Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Examples of targeting cookies we use:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - Identifies browsers | 3 months |
| IDE | Google DoubleClick - Used for targeted advertising | 1 year |
| fr | Facebook - Ad delivery and retargeting | 3 months |
They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Third Party Cookies
Some cookies are set by third party services that appear on our pages. We do not control the dissemination of these cookies. You should check the third party websites for more information about these cookies.
Third parties we use that may set cookies:
- Google (Analytics, Maps, reCAPTCHA)
- Facebook (Pixel, Social Sharing)
- YouTube (Video embedding)
- Stripe (Payment processing)
- Calendly (Appointment booking)
Social Media Features
Our site includes features such as share buttons and links to social media platforms. These features may collect your IP address, which page you're visiting, and may set a cookie to enable the feature to function correctly.
These interactions are governed by the privacy policies of those social media companies.
How to Manage Cookies
Through Our Cookie Banner
You can set your preferences directly through our cookie consent banner when you first visit our site.
To manage your cookie preferences, please clear your browser cookies for this site.
Through Your Browser
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in common browsers:
Google Chrome
- Click the menu icon (three dots) in the top right
- Select "Settings"
- Click "Privacy and security"
- Click "Cookies and other site data"
- Choose your cookie settings
Mozilla Firefox
- Click the menu icon (three lines) in the top right
- Select "Options"
- Click "Privacy & Security"
- Go to "Cookies and Site Data"
- Choose your cookie settings
Safari
- Go to "Preferences"
- Click "Privacy"
- Go to "Cookies and website data"
- Choose your cookie settings
Microsoft Edge
- Click the menu icon (three dots) in the top right
- Select "Settings"
- Click "Cookies and site permissions"
- Click "Manage and delete cookies and site data"
- Choose your cookie settings
Please note that restricting cookies may impact your experience on our website, as some features may not function properly.
Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Because there is not yet a common understanding of how to interpret the DNT signal, we currently do not respond to browser DNT signals.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time in response to changing legal, technical, or business developments. When we update our Cookie Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.
You can see when this Cookie Policy was last updated by checking the "last updated" date displayed at the top of this Cookie Policy.
Specific Cookie Settings
You can customise your cookie preferences for our website below:
Essential Cookies
- Status: Always Active
- Purpose: Required for the website to function properly
Performance & Analytics Cookies
- Status: Active by default — disable via your browser settings
- Purpose: Help us improve our website by collecting anonymous usage information
Functionality Cookies
- Status: Active by default — disable via your browser settings
- Purpose: Remember your preferences and enhance your experience
Targeting & Advertising Cookies
- Status: Active by default — disable via your browser settings
- Purpose: Show you personalised ads on our site and other websites
To save cookie preferences, adjust your browser settings as described above, then clear cookies for this site and revisit.
Contact Us
If you have any questions about our Cookie Policy, please contact us:
- Email: [email protected]
- Phone: 01707891088
- Address: 5 Brayford Square, London, E1 0SG
Related Policies:
This Cookie Policy has been created with GDPR, PECR, and ePrivacy Directive compliance in mind.